Saturday, February 5, 2011

Yammer: Get the Best of All Social Media Worlds

Most people have heard of Facebook or Twitter, but how many of you have heard of Yammer? I'm sure the number of people who are aware of Yammer are few and far between, but it seems this site may just be the next big thing in social media.

A recent Ragan Communications article discusses this new social media site, but also cautions potential users that there are unwritten rules about using it effectively. The article mentions How NOT to Use Yammer.

Since many may not know what Yammer IS, I will take some time to explain its purpose. In short, "think of Yammer as Facebook meets Instant Messaging meets Twitter meets LinkedIn for internal communications." -Ragan.com. It's basically a conglomerate of all other social networking sites all bundled into one. Overwhelming? Maybe initially, but it seems that getting used to it could pay off. Yammer's main use is for internal communication within companies and businesses. In order to use Yammer to a company's benefit, there are several things to keep in mind:

1. Make sure to set some ground rules- telling your employees how you plan to incorporate Yammer  can lead to success. Let them know it is to be used for business only.

2. Do not Accept any account- make sure employees have accurate information on their profiles and include a photo.

3. Keep Information Relevant-make sure all posts are related to your company. No random videos.

4. Utilize the "groups" feature- It can be helpful for networking to create "groups." Remember to use but not abuse.


These are only a summary of some of the helpful tips provided by the Ragan article. I think this tool can be really helpful in a business setting, but may take some time to catch on.

Yammer has Apps:
bb-Yammer Pictures, Images and Photos

Yammer explained:

1 comment:

  1. This is interesting. I swear different social networking sites are just popping up left and right. I'm trying to get my parents to get their business involved online so this is another thing I can mention to them!

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