Social Media Leadership- Do You Have What it Takes?

I recently came across an interesting article on Ragan's PR Daily feed the other day, and thought it merited some attention. With the rise of social media technologies, it is easy to get lost or go unnoticed. In the past, if someone had a personal website, this set them apart, and they quickly became noticed by the professional or business world.

Now, many people have their own websites, blogs, and other online accounts. Many people have Facebook accounts, Twitter accounts, personal blogs, and YouTube channels. It is a lot harder to show professionalism and stand out among so many people. Because of this, it is crucial to know just how to become a leader in the vast world of social media.

The video included on PR Daily gives wonderful suggestions on how to become a "next generation PR Pro." The CEO of Ragan Communications, Mark Ragan, sits down to present an important segment for the Social Media Leadership Series. Some of the suggestions he makes throughout the 8 minute video include:

-The skills needed today for social media are: PR is "no longer looking for people who can deliver the perfectly crafted message" but rather people who have come from online culture and understand what makes an online community tick. Who know the rules of engagement instinctively."

-The PR industry values people who spend hours on online sites like Digg and Reddit, immersed in weird internet culture.

-Blog content that "organically came to be" is most valued by the consumer than specifically branded information.

-Anyone wanting to succeed in social media needs to "play an amateur psychologist"--get into the minds of the consumer.

These are only some of the many useful tips they provide. I entirely agree. My generation is so involved in online social media culture, that we know how it works. Also, getting into the minds of consumers will help sell a brand or product. I believe that the information provided is good, and useful for someone hoping to go into PR and Advertising (as I am trying to do).

Great info!

Here is the full video for further information: